Many successful business owners know that in today’s world, your web presence is EVERYTHING!
When you think back to the beginning of the internet’s popularity around the year 2000, it was at that time called Web 1.0, which was designed around web pages. Now, in the current year, we have entered into what is called Web 2.0, where today’s designs are no longer based around web pages but are based around the person; the user. What still remains is the fact that people use the internet for its endless amount of information and its usefulness for everyday conveniences. One of them being to find restaurants, to find a good doctor, lawyer, supply store, vitamin shop, their favorite actor, model and athlete, information on a subject, the definition of a word they just heard someone use, the location of the nearest dry cleaners with the best service in town, and the uses are endless!
Our economy as it develops into a more technology based society will always anticipate the things around them that were once difficult to become easier and easier. It has been proven true since the last 100 years of innovation that things that were once difficult have been transformed into a simple task. Even in the last 10 years our ability to use mobile devices has implored the youngest individuals to have a smart phone. Therefore, when anyone uses the internet it has been so well refined for the user that anytime an individual lands on a web site that is out dated and “difficult” to engage with, they simply and “effortlessly” leave the website to find another one more to their liking, regardless of what the true owner or business behind the website was like.
What will always change, however, is the person searching for this information.
They may have a nice building, but going to their website it is hard to navigate, it is confusing, the background pictures have poor quality, and the building pictures actually look the best but do not compensate for the rest that is wrong. So what just now happened is the user was not enjoying the website. They were not convinced by the poor quality images, the aged layout design, and the less interactive feel than the competitor’s website. Thus at that point, it becomes a “no brainer” for the customer to spend their money somewhere else.
Interestingly enough, many businesses are still to this day stuck in the Web 1.0 era wondering why their customers prefer the competitor down the street vs. their own business.
A website poses the power to make your business grow or to make your business decline. That is why keeping your website fresh and new; tailoring it to the “user” and not to the business is evident to keep your company or brand growing. This can be done in many ways, beginning with a new website or re-vamping what you have. But either way, the task remains and the goal remains; to constantly update, update, update!