What makes websites attractive can be different for many, but what is attractive for everyone is a website that has amazing photos, amazing content, a good layout of elements, and just enough user friendliness.
What makes customers respond so well to these elements is the fact that web surfing is tedious, overwhelming, and is filled with ads that lead you in all sorts of places on Google Search. In short, a user can get lost in the thousands of options they have to pick a website that they enjoy enough to purchase a product or service from the company selling it. If you are a regular user of the internet you know this to be true.
When I say amazing photos I mean best in class, and when I say amazing content I mean no one’s got it!
You better be sure that corporate companies know this very well. In fact, they are typically the ones enabling the market’s direction for web design and user interactivity. They understand and have the data to back them up, that customers do not demand good content (everyone has “good” content), but GREAT content. Not just good photos, but GREAT photos. That is why any site that a user enjoys the most, typically has the best ratio of high quality photos, content, design, and user friendliness. Any successful business knows how important it is to attract a customer.
That is why in today’s world of marketing, skimping on your company’s website is a sure way to lose business. There are thousands of other options and they are only a click away, literally.
That is why it is essential for every single owner of a website to spend the time, energy, and capital needed to stay ahead of the game. Otherwise they will begin to lose market share to competitors who have pulled ahead by doing what I just mentioned. When you compare a website that is designed to serve and empower the customer to a website that has neglected the customer, it is a no brainer which site makes more of an impact on your emotions. THAT is the key to building a successful online presence; making the focus about the customers and not about the company.