More commonly known as Search Engine Optimization; “the process of affecting the visibility of a website or web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results.

In general, the earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.” What is lost in this translation is how valuable that can be to the owner of a business, personal page, or eCommerce website because when you crunch the numbers at the end of the day, visitors mean revenue!

SEO is essentially the billboard, magazine article, advertisement, street sign, or brochure for your website.

It enables the appearance of your company, personal page, or eCommerce site to organically appear in search results when a user is typing a keyword into a search engine. And when it is said organically, that is meant by a user finding a web page without any advertisement or paid search result. Google for example, has mountains of data linking the number of users who actually searched for a specific web domain, how many found it, and what keywords were used to get there. This is a major reason why SEO pays for itself quickly and creates growth for your business immediately.

In addition, not only do websites benefit from the added viewer traffic but as well in sophistication in branding. You gain this reputation by staying ahead of the game, by being active and knowledgeable in online and offline technology. People generally view a sophisticated brand as being a leading brand, thus a valuable brand, a trustworthy brand, which brings forth more attention and more sales.

If you reference the way Nike and leading car companies like Toyota or Ford compete for branding rights as the most sophisticated company, you will understand the public importance of this trait.

Now coming back to the reason SEO matters is clearly seen across the board when it comes to building a name for your existing or new website domain. It is greatly encouraged no matter what ones budget is to engage themselves as much as practical within the online search engines in order to gain exposure and gain attention. That is why whenever we search online for popular or unique brands, we stumble upon them as being first in search results. This is majorly because that is exactly where they strategically position themselves to be. How? Three words, Search Engine Optimization.