Marketing has come a long way in the last 10 years. Think back when we first had dial-up internet how far advertising has come since then.
One reason marketing has advanced so rapidly is because we are limited to the size and scope of the campaigns we can do with the technology at hand. It is only when a new game changer like the smart phone comes along that marketers are given a new channel to display their company’s through. But as businesses crowd this new area of marketing it becomes saturated. When this happens your company will have to fight that much harder in order to gain traction. So what can a company do to stay ahead?
It has been a competitive transformation and one that has shocked most business owners who have still yet to acclimate to even the boom of social media.
The reason why is because quality photos portray quality business owners. When a user visits your web page or social media profile, they are looking for entertaining content and/or high quality photography. I bet that the moment you log back onto Facebook or Instagram right now, you will understand exactly what I am referring to. In addition, what the user is looking for are connections; mental connections with what someone has to offer, connections that bridge the gap between stranger and friend. Is that a quality our businesses need now-a-days, ABSOLUTELY, and it is done through high-quality photography.
One thing that has not changed since the beginning of internet advertising is the stand out attraction of supreme high-quality photos.
As the saying goes, photos are worth a thousand words, that is why great photos tell great stories. They explain what they are about on the inside, and people can almost connect to that story in their own personal way. Now when it comes to marketing, those photos that were once worth a thousand words have just become worth a thousand customers. They have stood out from the crowd, they have displayed superiority over others that compare. They have done their job, they have told their story, and now users that have been attracted by that sexiness are now attracted to your business. That is how traction is gained through marketing, by up scaling your content, improving your company image, and advertising with high-quality photography.
Put yourself in this mindset and watch your company grow.